HOLIDAY BOUTIQUE 2017
PROJECT HOLIDAY BOUTIQUE 2017
CLIENT RBC AVION
LOCATION TORONTO, ON
VENUE YORKDALE SHOPPING CENTRE
PARTNERS MATCH MARKETING
Since 2012, HOLMAN has been working with Match Marketing (formerly Magnet/Match Action), every year to design each Holiday Boutiques for RBC Avion cardholders. Initially, small boutiques were created in several key markets across Canada, from Vancouver to Halifax. In the past couple of years the number of locations has been reduced, but the size and budget for each location. This year we went BIG at Yorkdale Shopping Centre in Toronto.
Each year a theme is proposed by the agency and the HOLMAN design team creates concepts, in conjunction with the agency creative team. Once approved the hard work begins, with only a few weeks to design-engineer, fabricate, install, and dress the new location, transforming a vacant store into a winter wonderland.
The tranquil, festive space provides a retreat for weary shoppers, providing complementary services such as valet parking, a coat check, a coffee bar, live piano accompaniment, and gift-wrapping services.