Elle 2 Cosmetics
Hudson’s Bay

PROJECT ELLE 2 COSMETICS
CLIENT HUDSON’S BAY
LOCATION TORONTO, ON
RETAILER HUDSON’S BAY

HOLMAN’s craftsmanship had an opportunity to shine in one of Canada’s prestigious brand stores – Hudson’s Bay, Queen Street location in downtown Toronto. The ELLE 2 department showcased new, up-and-coming cosmetics brands appealing to a younger shopper in a new beauty pop-up space.

Together with HBC, HOLMAN created a beautiful, modular, and modern set of structural displays to showcase the start-up beauty brands. A clean white palette was used for the build of all the displays, with natural wood grains and pops of colour to accentuate the products.