Following a rebrand, VISO reached out to Holman to design and fabricate their first North American trade show booth after 8 years spent exhibiting abroad in Germany, Italy, and the Middle East.

Holman produced four concepts, all based on three main criteria: strong brand presence, showcasing the product, and Las Vegas glam. Once a concept was selected, we worked closely with VISO to refine the design and include the specific products they wanted to display, including two custom light fixtures created specifically for the show.

Our design-engineering team then took over to bring the concept to life, which included a 14′ tall free-standing ‘V’, 12′ tall leaning columns, and glassless display cases.