Hudson’s Bay sought a flexible shop-in-shop concept to showcase emerging beauty brands within a dedicated retail environment. Working closely with HBC, Holman engineered and fabricated a highly modular system that allows displays, products, and featured brands to evolve over time. Designed to feel open, approachable, and playful, the space incorporates authentic retail elements and custom-fabricated fixtures, creating a dynamic destination for discovery while supporting the unique needs of growing cosmetic brands.