Our long-term client Feelux Lighting reached out to us in the summer of 2019 to design a new trade show booth for the upcoming IDS Toronto show, in January 2020. Having previously designed and fabricated Feelux an award-winning booth, we willingly accepted the challenge!

The brief was simply to create a futuristic and ‘stand-out’ booth that would not go unnoticed.

The Holman design team created a multi-faceted design with multiple display surfaces, both at counter height and overhead. Understanding the lighting products were the focus, the design called for a deep, rich colour palette that tied into the Feelux branding.

With almost no square corners and an angled ceiling structure that spanned 20′x10′ booth diagonally, the Holman fabrication team rose to the challenge. Rather than traditional wall panels, the majority of the booth was constructed using a waffle frame construction method. All surfaces were finished with high-pressure laminate (HPL), with the exception of the infinity mirror ‘portal’ which required specialty acrylic products.

A beacon of light (literally) at IDS Toronto 2020, we had a very happy client.